West To East Business Solutions

CFO-level insight and practical financial leadership to help business owners make confident, informed decisions without the cost of a full-time CFO.

Book a Free CFO Strategy Session

Services

Contract CFO

Bookkeeping

Payroll

Fractional Controller

Accounting

HR Support

Strategic financial guidance for your business including financial planning, forecasting, cash flow management and strategic financial initiatives

Stress-free management of your company's accounting functions, financial reporting, budgeting, and internal controls

Recording, analyzing, and reporting your company's financial transactions, and ensuring compliance

Systematic recording, organizing and maintaining of financial transactions for accurate reporting and real-time decision-making

Calculating and disbursing employee wages, taxes, and benefits, ensuring accurate and timely compensation for employees

Providing assistance and guidance to management and employees on various human resource-related matters

Our mission is simple: help your business thrive financially through clarity, strategy, and data-driven decision-making. We manage your back-office operations — including accounts payable, accounts receivable, bank reconciliations, payroll processing, and financial reporting — so you can focus on leading and scaling your company with confidence.

West to East Business Solutions is a Phoenix, Arizona–based Fractional CFO firm providing strategic financial leadership and outsourced accounting services to growing businesses nationwide. We specialize in contract CFO services, outsourced bookkeeping, payroll management, and human resources support for companies ready to build a true accounting department without the cost of a full-time executive team.
Our experienced Fractional CFO services provide high-level financial strategy, cash flow forecasting, budgeting, profitability analysis, KPI tracking, and strategic planning. We turn your numbers into actionable insights that drive growth and long-term stability.
Whether you need reliable day-to-day accounting support or executive-level financial strategy, West to East Business Solutions delivers customized solutions designed to save you money, improve operational efficiency, and give your business a competitive edge.
If your company is ready for structured financial systems, professional reporting, and strategic CFO guidance, we are ready to partner with you.

Expert Financial Management & Technology

Gain precise, efficient oversight from professional CFOs and accountants utilizing top-tier cloud accounting tools like QuickBooks, Xero, and FreshBooks.

Reliable, Secure Support & Growth

Benefit from fast, responsive, and secure service that protects your financial data and scales with your business's natural growth.

Increased Valuation & Peace of Mind

Enhance investor credibility and optimize growth by maintaining professionally managed records, transforming your operations to save time, money, and stress.

Entrepreneurs and Start Ups

West to East Business Solutions can serve your business from your startup phase to maturity.

Medium and Large Businesses

Our services are completely scalable to your company's size and needs.

Private and Public Entities

Our CFO's and accountants have extensive experience in both sectors.

Non-Profit Organizations

Our accountants have extensive experience and expertise working with non-profits.

Nadia Conn

Andrey Fakeev

Steve Park

Wanda Witoslawski

Katerina Myers

West to East Business Solutions is driven by Nadia Conn, a highly experienced CFO with over 35 years in financial leadership. Nadia's dedication to precise financial analysis and her passion for helping businesses thrive, informed by her unique global background, delivers expert guidance for your growth.

A business development expert and co-founder of West to East Business Solutions. He has a strong track record of driving growth, forming strategic partnerships, and executing successful market entry strategies. With experience in both local and international markets, he brings a forward-thinking and results-driven approach to business strategy.

Steve has 35+ years of accounting experience, including roles as an Audit Partner at Ernst & Young and CFO for companies from $30M to $750M. He’s skilled in financial reporting, budgeting, forecasting, and due diligence across various industries.

Wanda has 20+ years of experience in financial leadership roles, including CFO and Controller positions across multiple industries. She specializes in M&A, due diligence, financial modeling, and forecasting, with a focus on strategic decision-making and maximizing shareholder returns.

Katerina has 20+ years of business development experience. She is instrumental in crafting and implementing expansive marketing strategies to amplify the reach of contact CFO, accounting, bookkeeping, and HR services.

Founder | CEO

Co-Founder | Executive VP

Fractional CFO

Marketing Director